Google Enhances Android and Play Store Security for Developers and Users
March 26, 2025
Google is reinforcing Android and Play Store security with new tools, policies, and protections aimed at helping developers build safer apps and defending users from fraud and abuse.
Key highlights:
Better tools for developers:
Google has improved pre-review checks in Play Console and added in-app policy alerts in Android Studio. A new communication system will provide policy updates right when needed, and the Developer Help Community is expanding to more languages.
Play Integrity API upgrades:
This API now handles 500M+ daily checks, reducing abuse by 80% for apps that use it. Improvements in Android 13+ make it faster and more privacy-friendly, with enhanced security signals and risk detection tools for devs.
Stronger protection for users:
Google blocked 2.36 million policy-violating apps in 2024 and continues to evolve Play Protect to stop malware, especially finance-targeting threats. The Verified badge is expanding to highlight trusted apps, starting with VPNs.
Focus on kids and families:
Google is enhancing tools like Restrict Declared Minors and Credential Manager API to help developers protect younger users.
Ecosystem-wide efforts:
Beyond Play, Google is fighting sideloaded malware and working with the App Defense Alliance on new security standards through the ASA v1.0 framework.
Overall, Google is making it easier for developers to build secure apps and harder for bad actors to exploit the ecosystem—benefiting the entire Android community.
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